Summary : On this weeks assignment, we were to examine 3 different magazines and on the topic you have chosen. The 3 magazines that I have picked were GQ, Esquire, and King magazine; all of which have the perceived audience of men; no particular color overall just men. The GQ magazine is exclusively a men’s fashion magazine that highlights the different fashions of the world. Many high end brands are featured in this magazine along with aspiring fashion geeks, this magazine gives an outlet for men to be able to try some daring things in fashion while also keeping them up to date on whats in style and whats not. The other magazine the I read was an older Esquire magazine, this is also a mens magazine that is specializes in a variety of things that supposedly pertain to the lives of men such as, beautiful women, vacation spots, alcoholic drinks and food recipes, music and sports. This magazine gives some points of views of many different columnist about their aspects of what works for them or things that other men should try and do. The final magazine I examined was a King magazine, this magazine is also for men but draws a larger crowd in black men. This magazine is one that especially highlights the beauty in women for the eyes of men. Some also call it soft porn, but its a little more in depth than that. The women that appears on the front of the magazine half naked is also interviewed and asked a variety of question to give the readers a feel of the type of women she is. Other things also appear in the magazine such as they did in the Esquire, so it’s not just a lustful filled magazine.
Analysis : Upon examining these magazines I found to my surprise an unswerving amount of evidence that supports my claim of how black men are viewed by the masses, STILL. Lets start with the GQ magazine, I myself am an avid supporter of this magazine, I have a subscription and I love fashion; but the way the black men are seen throughout the magazine is disgraceful. For this magazine to be a supporter of all types of fashion, there is not one that shows the ethnic and urban styles of black men. All I see in the magazine is majority white men, older white men at that and when it comes to the portrayal of black men it’s dressing them up with a suit and tie, possible a bow tie, tailored pants, and colored socks. Im not saying anything is wrong with that, but does this show the versatility of fashion? No its does not, nor does it show how most middle class black men dress. I have noticed that they take well known black men and strip them of their style and put the style of someone else. Most of the clothes that they are wearing are in the high thousands and most can’t afford that anyways, but the fact that the black men are made to look more “white” bothers me. The example below shows Swizz Beats a well known producer put in a style that he would never wear on his own accord, the stripping of his own identity and substituted with another.
The other magazine that I was not surprised about its misrepresentation of black men in was Esquire. This magazine has a popular audience of older white men, so this absence of black men was not a major surprise to me but the presence is what threw me off. Black men, in this magazine were seen only in ads for the most part, it was one black model in this magazine he had a suit on and it appeared to be at an airport. But he also had the same issue as stated above. But after doing some research on this particular magazine, I typed in the search engine “Black men in Esquire” and a picture of Will Smith came up with him resembling a monkey. I thought that to be very offensive considering the history of white people calling black men monkeys. This would probably be considered comedy to the majority of the magazines readers but its sad how black men are still viewed. The values that are being highlighted in this particular issue of the magazine is a sense of superiority from white men to make black men do anything.
The final magazine has a creator of a black man and I still find it shameful how he views his own people. Not to mention the half naked women on the front of each issue of King, but it infers that black men are sexed crazed beings. This magazine focuses on the opposite sex by advertisement throughout this whole magazine. It almost appears to be a bathing suit calendar throughout this whole magazine; the main audience for this magazine is black men and yet in it, it has barely nude women.
The basis of what I am trying to say about all the magazines is that black men is still portrayed incorrectly, either from one extreme all the way to the other. The consensus of black men is never really illustrated out as the REAL black men. In magazines such as GQ and Esquire black men are rarely even in the magazines, but when they are taken out of character of the everyday black man. The portrayal of the black man having fair skin and dressing very much like a corporate white man. Or even in the King magazine where the women on the cover are predominately black, half naked, with an audience of predominantly black men infer black men to be these sexed crazed beings. There doesn’t have to be a half naked women on the front of a magazine to get the attention of your readers. You could tell that the reality and concern of white men is at the heart of all these magazines. The values of day to day life of a white man was also being highlighted while the thoughts and actual day to day life of a REAL black black man are being suppressed. They may think they are being shown but thats just not the real reality of things. Whats baffled me the most in all of the magazines were the ads, judging by those men are supposed to drink, smoke, have beautiful women by the masses and live life with no regards. All I seen was technology ads, Alcohol ads, and the one below speaks for itself. Found in the King magazine by the way.
Response : I find it very hard to swallow the fact that I know so many very successful and smart black men. Yet those men whether they be famous or not are overlooked on how black men are portrayed in the media. Not all black men are sex crazed, thugs, that only drink and smoke, nor are all of them that slip through the cracks and try not to be a statistic white acting, or preppy dressing. I just wish one day the true identity will be recognized.