Seventeen and Cosmo Girl have combined forces and generated the Empowered Girl Alliance. This alliance sets girls on the right track when it comes to understanding and processing what media can actually do to a young girl’s mind. This group focuses on the need and want for these young girls to have similar characteristics and actually want to become these characters that are typically the mean popular girl.
Through the social cognitive theory, these young girls are viewing the popular mean girls as potential models because it is a realistic application. The stories and television shows that encompass a young girl’s media are reflected in their actions they then act on. This is what the Empowered Girl Alliance is trying to prevent. The amazing thing about this organization is that it is not limited to only young girls. In fact, a more powerful movement involves adults as well. One thing that I really think is an important aspect is for these young women and teenage girls are to be working with adults and really to feel like their role in this support group is important. I feel like if it were only a group for kids, it would not be something that the girls would want to take as much pride in. However, this group transforms young girls into media thinkers and are treated and respected like a young adult. That to me shows to the girls just how important this topic is. It also shows the girls that this is not an issue that will go away once you mature.
This group serves as a counter because it provides positive social interaction that girls need in their lives, especially at a time when media seems to shape minds. The goals of the Empowered Girl Alliance are to: make girls healthier, stronger and happier with themselves.
This group is typically girls and young women from ages 13-17 who meet on a regular basis. Through this group, the girls are set to an exchange program where each girl will be paired with a role model that is an adult. These adults are there to serve as a positive influence in these girl’s lives, talk with them, learn with them, and discuss potential issues that a girl may be having with her life, her confidence or self-awareness.
Many times, girls think that they are getting enough support and encouragement through their group of friends; however, I believe this may even be the most harmful effect of media. Girls who spend a lot of time together often engage in the same media, who then act on the media and potentially display the social contact theory after identifying with a character. At this point, it seems like a vicious cycle where the girls feed off of themselves as merely replicas where change is difficult to do and even more difficult to detect.
Lastly, another fantastic idea through the Seventeen Empowered Girl Alliance is their ability to use media to the advantage, show the girls that media will always be with us, but also show how to take media for what it is and uncover the true values that each girl has is what is important. The girls are able to go online and sign petitions for themselves as a reminder to stay true to who they are. In one section of this website where girls are reminded about a healthy body image, they can sign a pledge to be healthy and happy. A list of about 30 bullet points that overall mention important parts to being healthy:
Eating healthy
Accepting the changes in their bodies
Accepting that beauty is more than looks
Size does not define you
You are beautiful the way you are
Those are just a few to mention. The girls can read these, and pledge their name as a promise to stay true to themselves. All girls are able to sign this, but an important message within this is that celebrities can sign this too. What is more powerful than a strong media figure pledging to be happy in her own skin.
Social groups that encourage a healthy body, mind and spirit, especially in the cases of media are especially crucial at a young age when especially young women tend to develop a negative self image about who they are becoming. In a world where media cannot be regulated fully and negative messages cannot always be blocked, providing these young girls with the education and the knowledge needed to understand then potential harm in these messages is crucial.