Stop Bullying: Speak Up- Cartoon Network

24 Nov

Cartoon Network has launched an Anti-Bullying campaign for children and teens. Since Cartoon Network is a media outlet and television channel that is directed towards children and teens, and bullying is something that occurs in the lives of children and teens, the two go hand in hand. The campaign targets youngsters of elementary grades through early middle school. Cartoon Network’s year-round “I Speak Out” website provides information resources for kids, parents and educators, all of whom may be primed to intervene when a bully strikes, but may not always know the best way to take action. Joining in the outreach are partner organizations including Boys and Girls Clubs of America, 4-H Clubs, the Anti-Defamation League, the American Federation of Teachers and the Federal Partners in Bullying Prevention.

The concept of intersectionality, I think, is applicable to this campaign. As discussed in class, intersectionality is the generalized and predisposed beliefs about groups of people. The theory suggests that we have multiple layers, some of us experience oppression in different ways. We may be bullied as children and teenagers because of our race, gender, religion, sexual orientation, etc. Some people are bullied for different reasons, thus, experiencing oppression in different ways. The Social Effects of Gender and Sexuality is another concept I think is applicable to this campaign. Stereotyping based on your group that you belong to is a big part of bullying as well, against women, African Americans, gays, etc.

Honestly, I think the program is a great idea and I do think it will be effective. Bullying is a big issue in elementary ages and middle school and be implementing this campaign it gives children the correct. It can help children determine what needs to be done to stop this. Being a bystander is not a good idea but at the same time, no one wants to be known as a snitch. The campaign gives ways the to stop the bullying.


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